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The nonprofit sector could become corporation’s call for leadership and community involvement. While I agree the economy has presented challenges for nonprofit organizations, I think it has become a convenient “excuse” for some nonprofit organizations as well as donors. The donors are easy so I’ll start with them. For many people, their income is the same as it was one year ago, even if their savings/investments have declined, [...] Donor Genealogy can help you focus your dollars and energy — and your board — where they will be most productive. This article gives an overview of how it works. Why is it that I’m often met with those glazed stares when I’m brought in as a Strategic Marketing Consultant and I ask to see an organization’s “Communications Plan”. This should be as basic to any organization as an Operating Budget and yet it seldom exists as a comprehensive, integrated and well thought out document. [...] |
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