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If we had a nickel for every time we heard this comment from prospective clients, we would have enough money to retire. OK, well maybe that’s an exaggeration, but you get the picture. While I agree the economy has presented challenges for nonprofit organizations, I think it has become a convenient “excuse” for some nonprofit organizations as well as donors. The donors are easy so I’ll start with them. For many people, their income is the same as it was one year ago, even if their savings/investments have declined, [...] Donor Genealogy can help you focus your dollars and energy — and your board — where they will be most productive. This article gives an overview of how it works. The truth is – and the proof is – recognizing individuals should be an active component of your fundraising program but it’s not always just about a plaque on a wall. Often, donors appreciate the simple acts of thoughtfulness, many which won’t cost the organization anything. |
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