Client Genealogy – Donor Genealogy

Have you ever figured out where your major donors come from? I call it Donor Genealogy,  and it’s a private sector marketing technique that may be useful to your organization. It means working backwards through your donor list, to see the ultimate source of your major donors. It’s a great way to engage board members and past presidents with institutional memory in helping you focus your dollars and energy where they will be most productive.  This article talks a bit about it; if you want to learn more, feel free to contact me or give me a call at Bloom Consulting!
sdetwiler@bloomconsultinginc.com